How It Works · Phase Two

Scoped from Phase 1.
Priced Against Value.

Phase 2 builds the system recommended in the Phase 1 diagnostic — intake, CRM, payments, automations, and live intelligence, connected and deployed as one operational layer. Priced against the value recovered, not the hours spent.

Value-Based Pricing, Not Hourly Billing

VELA Phase 2 is priced against the operational gap being closed and the value recovered — not against the hours spent building. A founder who has been losing BSD $2,000/month to payment chasing, missed enquiries, and manual invoicing isn't paying for development hours. They're paying for the system that closes that gap. The faster VELA delivers, the higher the effective margin — not the lower the price.

What Phase 2 Builds

Every Phase 2 engagement builds from the Phase 1 diagnostic scope. The specific components depend on what the diagnostic identified, but a standard VELA deployment includes: unified intake (branded form connected to CRM), client lifecycle pipeline (configured to your service model), payment-integrated booking (with automatic invoicing), workflow automation layer (3–7 scenarios depending on tier), and a live live intelligence dashboard.

For verticals with compliance requirements — real estate, legal, financial — the build also includes the relevant documentation and audit trail architecture. For Enterprise engagements involving sovereign deployment, the build includes on-premises infrastructure setup led by Cova's technical team.

Pricing Tiers

  • Foundations — BSD $1,500: Single service line, basic intake + CRM + 3 automations + handoff guide
  • VELA — BSD $8,000: Full 6-layer deployment across up to 3 service lines, live intelligence dashboard, 7 automation scenarios, 90-day support
  • Enterprise — BSD $25,000+: Multi-principal, compliance-heavy, or sovereign deployment — scoped individually from diagnostic
  • Phase 1 fee credited — diagnostic fee applied to Phase 2 price

What Determines the Price

Phase 2 pricing reflects three factors: the operational complexity of the business (number of service lines, transaction volume, compliance requirements), the value recovered by closing the identified gaps (revenue no longer lost to missed enquiries, manual invoicing, and payment chasing), and the infrastructure depth of the deployment (cloud-based VELA tier vs. on-premises Enterprise tier).

The Phase 1 diagnostic produces a fixed-price Phase 2 proposal. There are no hourly billing surprises. The scope is documented, the price is agreed, and the build proceeds against that agreement.

Build Timeline

A standard VELA-tier deployment (BSD $8,000) typically completes in 3–5 weeks from Phase 2 kickoff. The Foundations tier completes in 1–2 weeks. Enterprise deployments are scoped individually — timeline depends on infrastructure complexity and compliance requirements.

All builds include a handoff session where the founder is walked through every component, every automation, and every dashboard — so the system isn't a black box. The governance documentation from Phase 1 is updated with every build decision made during Phase 2.

Fixed
Price agreed from Phase 1 scope — no hourly billing, no scope surprises
3–5
Weeks to VELA-tier deployment — full 6-layer system live and operational
Documented
Every build decision recorded — handoff includes full governance documentation

Ready to build?

Every VELA engagement starts with a paid diagnostic — your operational reality documented before a single system is built.

Start Your Diagnostic →